A successful initial coin offering (ICO) today requires a well-thought-out marketing strategy. ICOs have become increasingly popular in recent years as a way for startups to crowdfund development capital. But with the increased popularity of ICOs has come increased competition. A successful ICO today requires a clear and concise marketing message that will resonate with potential investors. The marketing strategy should also include a plan for promoting the ICO online and offline. With the right ICO marketing strategy, a blockchain business can tap into a vast pool of potential investors and raise the funds needed to develop its project.

A cryptocurrency whitepaper enables projects to explain their products and goals to their audiences. Projects can freely choose what kind of information they want to provide, but whitepapers usually include an overview of the project’s goals, tokenomics, products, features, and information about the team. As such, whitepapers can be a good place to start when doing research on a specific project.

A whitepaper summarizes, in a single document, the important information related to a blockchain or cryptocurrency project. It’s a popular way of explaining how a certain project works and what problems it’s aiming to solve.